Standard reports provide a map of the landscape. Our Custom Research service draws you a detailed, confidential blueprint to your specific destination. We build projects around your unique questions to deliver definitive answers.
This premier service is the right choice when the stakes are high and generic information introduces unacceptable risk. We help you move forward when you need to:
Quantifying new market opportunities and defining the optimal strategy for entry.
Validating new product concepts with target customers before committing to development.
Gaining a granular understanding of a competitor’s strategy, operations, and market perception.
Uncovering unmet needs and pain points directly from your most valuable customers.
A collaborative, six-step journey designed for clarity, rigor, and actionable results. We partner with you at every stage.
We conduct a deep-dive consultation to define your core business questions, establish key objectives, and form initial hypotheses.
Our experts design a tailored research methodology, selecting the optimal mix of primary and secondary research techniques.
Our global team executes the research plan, conducting expert interviews, deploying surveys, or mining proprietary data sources.
We move from raw data to insight, applying rigorous analytical frameworks to identify trends, patterns, and strategic implications.
We build your custom deliverables, from comprehensive written reports to interactive data dashboards, tailored for your stakeholders.
We conclude with a strategic briefing session, presenting our findings and facilitating a workshop to ensure your team can act on the insights.
Your project concludes with a suite of tangible assets designed for maximum impact and usability within your organization.
A detailed narrative report with strategic analysis, key findings, and actionable recommendations.
A dynamic online dashboard to explore the data, apply filters, and visualize key trends.
The complete, cleaned dataset (e.g., survey responses, interview transcripts) for your internal use.
A dedicated session with our lead analyst to discuss the findings and answer your team’s questions.
See how our custom research provided the necessary clarity for a leading medical device firm.
Client: Johnsons&Johnsons
Johnsons & Johnsons developed a groundbreaking diagnostic tool but faced uncertainty about its adoption among practicing clinicians. They needed to understand the barriers, decision-drivers, and ideal workflow integration before a costly market launch.
85%
Clarity on Adoption Barriers
30%
Faster Feature Roadmap Prioritization
4x
Increase in Engagement from Early Adopters
