Privacy Policy

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("personal information"). The types of personal information we may collect depend on your interaction with us:

A. Information You Provide Directly:

• **Contact Information:** Name, email address, phone number, company name, job title when you fill out contact forms, subscribe to newsletters, or communicate with us.
• **Research Participation Data:** Responses to surveys, interviews, or focus groups. This may include demographic information (age, gender, location, income bracket, etc.), opinions, preferences, and experiences. We will always inform you about the nature of the data being collected and whether it will be identifiable or anonymized before you participate.
• **Account Information:** If you register for an account on our platform (if applicable), we collect username, password, and other registration details.

B. Information Collected Automatically:

• **Log and Usage Data:** IP address, browser type, operating system, device information, pages viewed, time spent on pages, links clicked, and referring website addresses.
• **Cookies and Similar Technologies:** We use cookies and similar tracking technologies to track activity on our Services and hold certain information. Please refer to our separate Cookie Policy for more details.

We use the information we collect for various purposes, including:

• To conduct market research analysis and generate insights (often using aggregated or anonymized data).
• To provide, operate, and maintain our website and Services.
• To improve, personalize, and expand our Services.
• To understand and analyze how you use our Services.
• To communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Service, and for marketing and promotional purposes (where consent is obtained, if required).
• To process your requests or transactions (e.g., responding to contact form submissions).
• To send you newsletters or other information you subscribe to.
• For compliance purposes, including enforcing our terms or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
• For security purposes, to prevent fraud and monitor abuse.

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. Primarily, we process personal information based on:

• **Consent:** Where you have given us explicit consent (e.g., participating in specific research, signing up for marketing emails). You can withdraw your consent at any time.
• **Legitimate Interests:** Where processing is necessary for our legitimate interests (e.g., operating our website, conducting analytics, ensuring security), provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.
• **Legal Obligation:** Where we need to comply with a legal or regulatory obligation.
• **Contractual Necessity:** If applicable, where processing is necessary to perform a contract with you.

We respect your privacy and generally do not sell your personal information. We may share your information in the following situations:

• **With Service Providers:** We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf (e.g., website hosting, data analysis, email delivery, survey platforms). These providers are obligated to protect your data and use it only for the purposes we specify.
• **For Market Research Reports:** Research findings shared with our clients typically consist of aggregated or anonymized data. We will only share identifiable personal information with clients if we have obtained your explicit consent to do so for that specific research project.
• **For Legal Reasons:** We may disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
• **Business Transfers:** In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your information may be transferred as part of that transaction.
• **With Your Consent:** We may disclose your personal information for any other purpose with your explicit consent.

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Depending on your location and applicable data protection laws (such as the DPDPA in India or GDPR in the EU), you may have the following rights regarding your personal information:

• **Right to Access:** You may have the right to request access to the personal information we hold about you.
• **Right to Correction:** You may have the right to request correction of inaccurate personal information.
• **Right to Erasure (Deletion):** You may have the right to request the deletion of your personal information under certain conditions.
• **Right to Object to Processing:** You may have the right to object to our processing of your personal information based on legitimate interests.
• **Right to Restrict Processing:** You may have the right to request the restriction of processing under certain circumstances.
• **Right to Data Portability:** You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.
• **Right to Withdraw Consent:** Where we rely on your consent to process information, you have the right to withdraw consent at any time.
• **Right to Lodge a Complaint:** You have the right to lodge a complaint with a relevant data protection authority about our collection and use of your personal information.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable law.

We use cookies and similar tracking technologies. For more information about the types of cookies we use, why, and how you can control cookies, please see our Cookie Policy.

Our Services are not directed to individuals under the age of 18 (or the relevant age of majority). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verification of parental consent, we take steps to remove that information from our servers.

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.