Cookie Policy
Last Updated: May 1, 2025
This Cookie Policy explains how True Market Research ("TMR," "we," "us," or "our") uses cookies and similar tracking technologies on our website [Your Website URL] (the "Site"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
This policy should be read together with our Privacy Policy, which explains how we use personal information.
By using our Site after being presented with our cookie banner and/or managing your preferences, you consent to the use of cookies as described in this policy (except for strictly necessary cookies which do not require consent).
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.
Cookies set by the website owner (in this case, TMR) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). We may also use other similar technologies like web beacons, pixels, or logs ("tracking technologies").
2. How We Use Cookies
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, and we refer to these as "strictly necessary" or "essential". Other cookies enable us to track and target the interests of our users to enhance the experience on our Site (like remembering your preferences), analyse performance and traffic, and potentially for advertising purposes (though we aim to minimize the latter). We use the following categories of cookies:
3. Types of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for you to browse the Site and use its features, such as accessing secure areas. Without these cookies, services like basic navigation and security cannot be provided. Because these cookies are strictly necessary, they do not require your consent.
B. Performance and Analytics Cookies
These cookies collect information about how you use our Site, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions. This includes cookies from third-party analytics services as long as the cookies are for the exclusive use of the owner of the website visited. We only place these cookies with your consent.
C. Functionality Cookies
These cookies allow our Site to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For instance, these cookies can be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. We only place these cookies with your consent.
4. Specific Cookies Used
The specific cookies served through our Site and the purposes they perform are described below. Please note that this list requires a technical audit of the website and should be populated accurately:
Example Table Structure:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Performance/Analytics | 2 Years |
[Necessary Cookie] | TMR | Strictly Necessary | Session |
5. Third-Party Cookies
In addition to our own cookies, we may also use various third-parties cookies (e.g., Google Analytics) to report usage statistics of the Service, deliver advertisements on and through the Service (if applicable), and so on. These third parties may use cookies, web beacons, or similar technologies to collect information about your Browse activities over time and across different websites following your use of our Site. We do not control these third-party cookies; please refer to the respective privacy and cookie policies of these third parties for more information.
6. Your Choices and Managing Cookies
You have the right to decide whether to accept or reject cookies (other than strictly necessary ones). You can exercise your cookie preferences in the following ways:
A. Our Cookie Consent Tool
When you first visit our Site, you will be presented with a cookie banner allowing you to accept or reject different categories of cookies. You can change your preferences at any time by clicking on the "Manage Cookie Preferences" link or button typically found in the footer of our website.
B. Browser Settings
Most web browsers allow control of most cookies through the browser settings. You can set your browser to block cookies or to alert you when cookies are being sent to your device. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Site. Find out how to manage cookies on popular browsers:
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.
8. Contact Us
If you have any questions about our use of cookies or other technologies, please email us at mailto:n.ahuja@trumarketresearch.com or refer to the contact details in our Privacy Policy.