True Market Research | TMR

Anticipate, Adapt, and Outmaneuver

In a competitive market, staying still means falling behind. Our Competitive Intelligence service provides the critical foresight your organization needs to not just react, but to shape your industry's future.

Actionable Intelligence Across Key Verticals

We go beyond surface-level data to answer the specific questions that drive your strategy.

Strategy & Roadmap Analysis

Deconstructing competitor product roadmaps, R&D investments, and strategic initiatives.

SWOT & Positioning Analysis

Identifying strengths, weaknesses, opportunities, and threats to define your market position.

Marketing & Sales Tactics

Analyzing competitor messaging, pricing strategies, and sales channel effectiveness.

Market Share & Benchmarking

Providing data-driven benchmarks of performance against key competitors.

The Intelligence Cycle: Our Proven Process

Competitive Intelligence is not a one-time event; it's a continuous cycle of learning and adaptation that we manage for you.

01

Plan & Direct

We work with your stakeholders to define Key Intelligence Questions (KIQs).

02

Collect & Process

Leveraging ethical primary and secondary sources to gather raw intelligence.

03

Analyze & Produce

Our analysts connect the dots, verify data, and synthesize it into actionable insights.

04

Disseminate & Act

Delivering intelligence in practical formats (battlecards, reports) to empower your teams.

Your Competitive Intelligence Toolkit

We deliver intelligence in formats designed for immediate use by your strategy, sales, and marketing teams.

Competitor Deep-Dive Report

A comprehensive dossier on your key competitors, detailing their strategy, operations, and financials.

Market Positioning Map

A visual map of the competitive landscape, showing your position relative to others.

Sales Battlecards

Concise, actionable cards empowering your sales team with key talking points and counter-arguments.

Continuous Monitoring Dashboard

An ongoing dashboard tracking competitor signals, news, and market shifts in near real-time.

Evidence of Impact

See how our CI services helped a market leader defend their position.

Client: Infosys

Defending Market Share Against an Aggressive New Entrant

Infosys, an established SaaS provider, was facing unexpected competition from a well-funded startup. They needed to quickly understand the new player's strategy and develop a defensive plan. Our team was tasked with creating a complete intelligence profile.

90%

Predictive Accuracy on Competitor's Next Move

15%

Increase in Competitive Win-Rate

50%

Reduction in Customer Churn to Competitor